The It-companies Zetup, IT-Partner, Dicom and IT-Total went from being 4 separate companies with 34 offices to one single strong brand. We helped them on their journey to find a common ground to further build their new brand on. This resulted in a few key insights: excellent customer relationship, the great people and their knowledge within the company and their ability to have a close presence all over Sweden. So we created Nordlo, a completely new IT player on the market - with the intent to grow on a Nordic level. The brand concept invited everyone to Get Closer – to technology, to innovation, to tailored solutions, and to Nordlo. As for the visual identity, the goal was to differentiate them from the rest of the techy looking competitors and focus on the human aspects and their local roots around the Nordic region.
